Thursday, April 09, 2009

Under Whose Aegis

Name: Sarah Fay
Home: Boston, MA
Role: CEO, Aegis Media N.A.
Communion Venue: IAB Headquarters, New York
Communion Date: April 9, 2009
Engrossment Topics: Ad-unit standards, T's & C's, data usage, regulatory affairs
Fun Fact: My half-eaten kati roll from Roomali on E. 27th St. was perfuming my adjacent conference room during our entire meeting, yet Sarah (a consummate gentlewoman) made no mention of this most obvious fact.

Tuesday, April 07, 2009

CBS Everywhere

Name: George F. Schweitzer
Home: Westchester County, NY
Role: President, CBS Marketing Group
Communion Venue: Breakfast at Michael's, W. 55th St., New York, NY
Communion Date: April 7, 2009
Engrossment Topics: Search vs. discovery in marketing; value of the uber-brand vs. value of the product brand; interactive television widgets
Fun Fact: George is currently writing the "Watch This!" blog on CNET. Its purpose: "Exploring the future of television viewing."

Monday, April 06, 2009

A Very Big Spaceship

One of the joys of my job is the opportunity it offers to meet, pretty much every day, the men and women who are reinventing our world. So I thought that I would try to commemorate each such meeting with a snapshot (thanks to my new iPhone). So here's to my new habit!...

Name: Michael Lebowitz
Home: Brooklyn, NY
Role: Founder & CEO, Big Spaceship
Communion Venue: Breakfast at Les Halles, New York, NY
Communion Date: April 6, 2009
Engrossment Topics: Creative technology, leadership, industrial organization, home renovation
Fun Fact: Two-year-olds + staircases make your arms grow stronger