Tuesday, April 07, 2009

CBS Everywhere

Name: George F. Schweitzer
Home: Westchester County, NY
Role: President, CBS Marketing Group
Communion Venue: Breakfast at Michael's, W. 55th St., New York, NY
Communion Date: April 7, 2009
Engrossment Topics: Search vs. discovery in marketing; value of the uber-brand vs. value of the product brand; interactive television widgets
Fun Fact: George is currently writing the "Watch This!" blog on CNET. Its purpose: "Exploring the future of television viewing."

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