Next wave digital adaptation
The newest wave of digital transformation includes adapting to and integrating processes and behaviors that respect consumer privacy; enhance data security; recognize the shifting power of global platforms; acknowledge new, international regulatory constraints; embrace new types of media (including streaming video, podcasting, and the metaverse); cultivate the decentralized Creator Economy; and realize the risks and opportunities presented by the accelerating disruption of legacy brands and shopping behaviors. I have worked intimately with the Chief Executives, Chief Marketing Officers, Chief Revenue Officers, and other functional and business unit leaders of the 750 companies, large and small, that have been driving these changes, and can help guide you - as I guided them - to the concepts, processes, organizational structures, suppliers, customer relationships, and internal harmonies you need to grow profitably.
Differentiated, data-driven storytelling
In a global economy in which B2C and B2B concepts are easy to mimic and inexpensive to market, revenue growth requires a continual flow of differentiating ideas, rooted in qualitative and quantitative research, that is then crafted into multi-media narratives with impact. I design research that can tell powerful tales to your stakeholders. And I know how to tell those tales: I built the 10,000-attendee Digital Newfronts, the world’s largest digital video marketplace; presented industry-changing research before 5,000 marketing leaders at the Cannes Lions Advertising Festival; shaped the 1,500-attendee IAB Annual Leadership Meeting from its inception; and helped rising entrepreneurial companies position themselves in intimate dinners for 20 customers. I can help you differentiate your company and your offerings, whatever - and whomever - the audience.
Leadership communications
My words have helped reshape governments, industries, and companies - from identifying and naming the “neoliberals” who assumed control of the U.S. Democratic Party in the 1980s, to developing the concept of the “Direct Brand Economy” in the 2020s. In between, I’ve written and delivered testimony before the U.S. Senate, House of Representatives, Federal Trade Commission, and Federal Election Commission; ghostwritten speeches and papers for gubernatorial and Senate candidates, and company presidents; and authored and edited well-reviewed books for design firms, consulting firms, and the general public. To these tried and true platforms, digital media have added nearly infinite opportunities for customization and segmentation, which can contribute to confusion in designing and aligning strategy, marketing, communications, and sales organizations to speak consistently yet appropriately to the organization’s different stakeholders. My experience with hundreds of companies - from fast-growth startups to mature incumbents - helps me guide executives to the most appropriate communications strategies, content, and partners.
Public policy-industry policy-business operations alignment
Marketing and customer contact are now government-regulated business functions in the United States, the European Union, and jurisdictions across APAC and Latin America. As the founder of the digital marketing and media industry’s first Washington lobbying office and the co-founder of its first and only self-regulatory compliance mechanism, I am skilled at directing companies to (and positioning them in the forefront of) the legal and policy structures and advisors that will enable them to grow while respecting their customers’ needs for privacy and security.