“…A wonderful read about both what is great and what is idiotic about the ad business.”
Joe Nocera, The New York Times
“Journalist Randall Rothenberg’s 1984 assertion that “the future belongs to the neoliberals” was quite prescient.”
Matthew Braswell, The Hedgehog Reviews
“Edited and introduced by communications journalist Randall Rothenberg, Pentagram Book Five is also a how-to, giving insights to the way Pentagram's partners approach the problems given them by their clients: How to bring new audiences to a struggling theater? How to make computers a natural part of the kitchen?”
Goodreads